Jack Welch knows how to win.During his forty-year career at General Electric,he led the company to year-after-year success around the globe,in multiple markets,against brutal competition.His honest,be-the-best style of management became the gold standard in business,with his relentless focus on people,teamwork,and profist.
Since Welch retired in 2001 as chairman and chief executive officer of GE,he has traveled the world,speaking to more than 25.,000 people and answering their questions on dozens of wide-ranging topics.
Inspired by his audiences and their hunger for straightforward guidance,Welch has wirtten both a philosophical and pragmatic book,which is destined to become the bible of business for generations to come.It clearly lays out the answers to the most difficult questions people face both on and off the job.
Welch's objective is to speak to people at every level of an organization,in companies large and small.His audience is everyon from line workers to MBAs,from project managers to senior executives.His goal is to help everyone who has a passion for success.
Welch begins Winning with an introductory section called"Underneath It All,"which describes his business philosophy.He explores the importance of values,candor,differentiation,and voice and dignity for all.
The core of Winning is devoted to the real"stuff"of work.This main part of the book is split into three sections.the first looks inside the company,from leadership to picking winners to making change happen.The second section looks outside,at the competition,with chapters on strategy,mergers,and Six Sigma,to name just three.The next section of the book is about managing your career-from finding the right job to achieving work-life balance.
Welch's optimistic,no excuses,get-it-done mind-set is riveting.Packed with personal anecdotes and written in Jack's distinctive no b.s. voice,Winning offers deep insights,original thinking,and solutions to nuts-and-bolts problems that will change the way people think about work.
作者简介：
JACK WELICH beang his career with the General Electric Company in 1960,and in 1981 became the company's eighth chairman and CEO.During his tenure,GE'S market capitalization increased by $400 billion,making it the world's most valuable corporation.Mr.Welch is currently the head of Jack Welch,LLC,where he serves as an advisor to a small group of Fortune 500 CEOs and speaks to businesspeople and students around the world.He is the author of the #1 New York Times bestseller Jack:Straight from the Gut.
SUZY WELCH is the former editor of the Harvard Business Review.She attended Harvard University and Harvard Business School,and is the author of numerous articles about leadersip,creativity,change,and organizational behavior,and a contributor to several books about general management.

INTRODUCTION
"Every Day,There Is a New Question"
UNDERNEATH IT ALL
1 MISSION AND VALUES
So Much Hot Air About Something So Real
2 CANDOR
The Biggest Dirty Little Secret in Business
3 DIFFERENTIATION
Cruel and Darwinian?Try Fair and Effective
4 VOICE AND DIGNITY
YOUR COMPANY
5 LEADERSHIP
It's Not Just About You
6 Hiring
What Winners Are Made Of
7 People Management
You've Got the Right Players.Now What?
8 PARTING WAYS
Letting Go Is Hard to Do
9 CHANGE
Mountains Do Move
10 CRISIS MANAGEMENT
From Oh-God-No to Yes-We're-Fine
YOUR COMPETITION
11 STRATEGY
It's All in the Sauce
12 BUDGETING
Reinventing the Ritual
13 ORCANIC GROWTH
So You Want to Satrt Something New
14 MERGERS AND ACQUISITIONS
Deal Heat and Other Deadly Sins
15 SIX SIGMA
Better Than a Trip to the Dentist
YOUR CAREER
……
TYING UP LOOSE ENDS
Acknowledgments
Index