高等学校商务英语系列教材。

目 录 Unit 1 Business Meetings Reading I How to Attend a Meeting Reading II Winning Business Meetings Extension Supplementary Reading Unit 2 Secret to Success Reading I Are You an Entrepreneur Reading II Make Money by Thinking the Unthinkable Extension Supplementary Reading Unit 3 Marketing Strategies Reading I When It's Smarter to Be Second to Market Reading II Technology-driven Marketing Extension Supplementary Reading Unit 4 Competition Reading I The Invisible Fist Reading II Morals in the Prat Race Extension Supplementary Reading Unit 5 Investment Reading I Going for the Gold Reading II King of Bond Extension Supplementary Reading Unit 6 Banking Reading I Gaining Efficiencies within the Branch Reading II Banking Services Extension Supplementary Reading Unit 7 Media and Entertainment Reading I Power in Your Hand Reading II How Hollywood Rules Extension Supplementary Reading Unit 8 Services Reading I Cross-cultural Views of Service Quality Reading II Beyond Expectations Extension Supplementary Reading Unit 9 Business Ethics Reading I Ethics and Competitiveness -- Put First Things First Reading II Bribery -- An Inevitable Evil Extension Supplementary Reading Unit 10 Intellectual Property Reading I Flying Solo Reading II Intellectual Property in the 'Global Marketplace Extension Supplementary Reading Unit 11 E-commerce Reading I How can a Dot-com Be This Hot Reading II Electronic Commerce Extension Supplementary Reading Unit 12 Customers Reading I Almighty Customer Part I Reading II The Almighty Customer Part II Extension Supplementary Reading Appendix I Appendix H