Contents

PracticalJournalistic English实用新闻英语

LessonOne AttheEditorialDepart ment

（在编辑部）

LessonTwo IntervieWonJointVenture

（采访合资企业）

LessonThree InterviewWithaHongKongInve

（采访香港投资商）

LessonFour InterviewConductedinaHi－Tech

DevelopmentPark（在高新技术开发区采访）

LessonFive InterviewonStockMarket

（采访股票市场）

Less0nSix Interviewon（Grandfair

（采访盛大的博览会）

LessonSeven AnInternationalPressPartyfor

MakingFriendlyContacts（国际记者联谊会）

LessonEight Interviewon7thNationalGames

（采访第七届全运会）

LessonNine InterviewWithAmericanOfficial

（采访美国官员）

LessonTen AttendingNewsBriefingMeeting

（出席新闻发布会）

PracticalAdvertisingEnglish实用广告英语

UnitOne PopularAdvertisingMedia

（大众广告媒体）

UnitTW0 LexicalFeaturesofAdvertisingEnglish

（广告英语的词汇特点）

UnitThree Grammatica1FeaturesofAdvertising

English（广告英语的语法特点）

UnitFour RhetoricalDevicesinAdvertisingEnglish

（广告英语的修辞手段）

UnitFive HeadlinesofEnglishAdvertisements

（英语广告标题）

UnitSix BodyTextsofEnglishAdvertisements（I）

〔英语广告正文（I）〕

UnitSeven BodyTextsofEnglishAdvertisements（Ⅱ）

〔英语广告正文（Ⅱ）〕

UnitEight IdentificationMarksinEnglish

Advertisements（广告英语中的识别标记）

UnitNine IllustrationsandCol0ursinEnglish

Advertisements（广告英语的插图与色彩）

UnitTen RamblingRemarksonEnglish

Advertisements（英文广告漫谈）

Appendix附录

AppendixI MajorNewspapers&Magazinesin

BritainandAmerica（英美主要报刊）

AppendixⅡ MajorNewsAgenciesintheW0rld

（全世界主要新闻社）

AppendixⅢ PracticalTermsofPressandPublishing

（新闻出版实用术语）

AppendixⅣ PracticalTermsinAdvertisingEnglish

（广告英语实用术语）

AppendixⅤ UsefulExpressionsinAdvertising

English（广告英语套语）

Lesson One



At the Editorial Department



Having graduated from the Journalism Depar tment of

Shanghai Foreign Lanaguges Institute, Wang Yong has been as-

signed as a reporter to Vanguard Daily. After a 20-hour journey

by train, he is now at the Editorial Department Office, where he

sees Old Zhang, the office director.



(A) In the Office of the Editorial Department



W: Excuse me(1), sir. I've been sent here to work as a reporter.



(He shows Zhang a letter of introduction and his diploma. )

Z (examining the credentials): Welcome! Welcome! 1 give you



my warmest welcome. Please sit down and have a cup of tea.



(Zhang pours Wang a cup of tea. )

W (smiling): Thank you very much. (Wang drinks the cup of

tea. )



Z: Have you brought your luggage here?

W: No. My Luggage and my two boxes of books have been left



in the checkroom of the Station.

Z: Then we have to get them back here in a car. Please give me

your luggage checks.



W: It's very kind of you. But I'll go with the driver myself to

fetch my things.



Z: We've assigned you a room. You can bring your luggage and

books in it.



W: Really? How considerate you are!



Z: But as you know(2), living space is rather limited here. You

have to share one room with Xiao Lu, who has just graduated

from Beijing Foreign Languages Institute. You two new com--

ers live in Room 105 on the first floor(3)of the new building over

there.



W: How nice it is to live in that new apartment building ! (Sud-

denly, Chief Editor Ma, who is also director of Vanguard Dai-

ly, enters the office and sees Xiao Wang. Old Zhang introduces

Ma to Wang, who introduces himself to Ma. )



M: 1 extend my warmest welcome to you. Take a seat, please.



W: Thank you very much. You are so kind. Would you say some-

thing about Vanguard Daily, please?



M: All right. Our Vanguard Daily is considered to be one of the

best daily newspapers in China. Circulated widely both at home

and abroad, our Daily is becoming increasingly popular and en-

joying a good reputation both in and outside China thanks to

the joint efforts of all the editors, reporters, and other staff

members.



W: 1 feel happy and satisfied to have been assigned to this unit.