商务跨文化交际/现代实用商务英语丛书
"商务跨文化交际/现代实用商务英语丛书"的详细介绍……
商务活动从诞生之日起就是在交流基础上进行的。进入2l世纪后，商务(贸)经济更趋全球化，商务跨文化交流能力和技巧也越来越受到重视。许多跨国集团早在20世纪80年代就开始着手培养这方面的专业人才。
本书结合文化学和国际商务的几个主要层面，注重跨文化交流基本技能训练，向广大师生提供了丰富的案例和形式多样的讨论。本书可用做公司培训和高校相关教材，也可作为从事国际商务人士的常备参考书。
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"商务跨文化交际/现代实用商务英语丛书"的图书目录……
Chapter 1 General Introduction
Section 1 What Is Communication Like?
Section 2 What Is Cross-Chultural Communication?
Section 3 What Does Cross-Cultural Communication Mean to Business People?
Supplementary Reading:Monsieru Mickey
Chapter 2 Face to Face
Section 1 How to Make Introduction?
Section 2 How to Deal with Business Cards?
Section 3 What Should We Say for Small Chat?
Supplementary Reading:Individualism and Collectivism
Chapter 3 Social Interaction
Section 1 How to Schedule Visiting and Entertaining?
Section 2 ABC for Gifts Exchanging
Section 3 How to Make a Disagreement Pleasant?
Supplementary Reading:Spoken Communication-Ways of Listening and Speaking
Chapter 4 Gender Communication
Section 1 Are There Any Differences in Male and Female's Communication?
Section 2 How Are Roles Females Playing in Intemational Business?
Section 3 A Loser or Winner in the Game?
Supplementary Reading:Why Are Women and Men Different?
Chapter 5 Non-Verbal Communication
Section 1 What Is the Range of Non-Verbal Communication in Business?
Section 2 Similar Encoding and Decoding of Non-Verbal Signals
Section 3 Sinilar Encoding with Different Decdoing of Non-Verbal Signals
Supplementary Reading:Could you Read Them?
Chapter 6 Cultural Confliction
Chapter 7 Business Interaction
Chapter 8 At the Office
Chapter 9 Global Marketing
Appendix 1 Major Busioness Countries
Appendix 2 The 40 Top Brands in the World
Appendix 3 Major Official Titles
Appendix 4 Some Major International Economic and Trade Organizations
Appendix 5 Major World Media
Bibliography（参考书目）
Section 1 What Is Communication Like?
Section 2 What Is Cross-Chultural Communication?
Section 3 What Does Cross-Cultural Communication Mean to Business People?
Supplementary Reading:Monsieru Mickey
Chapter 2 Face to Face
Section 1 How to Make Introduction?
Section 2 How to Deal with Business Cards?
Section 3 What Should We Say for Small Chat?
Supplementary Reading:Individualism and Collectivism
Chapter 3 Social Interaction
Section 1 How to Schedule Visiting and Entertaining?
Section 2 ABC for Gifts Exchanging
Section 3 How to Make a Disagreement Pleasant?
Supplementary Reading:Spoken Communication-Ways of Listening and Speaking
Chapter 4 Gender Communication
Section 1 Are There Any Differences in Male and Female's Communication?
Section 2 How Are Roles Females Playing in Intemational Business?
Section 3 A Loser or Winner in the Game?
Supplementary Reading:Why Are Women and Men Different?
Chapter 5 Non-Verbal Communication
Section 1 What Is the Range of Non-Verbal Communication in Business?
Section 2 Similar Encoding and Decoding of Non-Verbal Signals
Section 3 Sinilar Encoding with Different Decdoing of Non-Verbal Signals
Supplementary Reading:Could you Read Them?
Chapter 6 Cultural Confliction
Chapter 7 Business Interaction
Chapter 8 At the Office
Chapter 9 Global Marketing
Appendix 1 Major Busioness Countries
Appendix 2 The 40 Top Brands in the World
Appendix 3 Major Official Titles
Appendix 4 Some Major International Economic and Trade Organizations
Appendix 5 Major World Media
Bibliography（参考书目）
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