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Introduction
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Vital
inputs
to
business
success
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Marketing:
a
business
philosophy
and
a
management
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function
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Summary
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Marketing
research
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Nature
of
marketing
research
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Main
divisions
of
marketing
research
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Summary
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Sequential
shges
of
marketingresearch
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Value
of
systematic
approach
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Sampling
methodology
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Summary
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Reseach
tools
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Primary
and
secondary
data
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Questionnaire
methodologies
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Interviewing
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Attractions
and
potential
hazards
of
qualitative
research
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Suntmary
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Research
uses
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Basic
techniques
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Continuous
research
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Advertising
research
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Industrial
marketing
research
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Primary
data
collection
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Export
research
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Services
research
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Summary
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Market
segmentation
analyses
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Role
of
market
segmentation
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Life-style
segmentation
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Indu